Have you ever seen a video commercial, or a print ad, where the food being featured looks virtually perfect?
Actors and actresses in commercials, and models for print ads, may spend hours with a personal wardrobe designer, hairstylist, and make-up artist to ensure they look their best in front of the camera.
Capturing great food images can require primping too.
The process of photographing or filming food for commercial use is much more involved than preparing an attractive plate of food.
Food styling incorporates artistic design and advertising techniques to make food look its best and to create a craving for the viewer.
Chefs are trained to make food taste good and to plate the food for eating. However, plating food for the camera is a different skill set.
Our food stylists will not change your chef's plating and focus on enhancing and primping the dish to get it ready for the camera.
- Shopping for Out-of-Season and Difficult-to-Find Items
Johnny's Coupons can work with you to source the perfect ingredients that feature the best shape, colour, and texture.
- Sourcing Complimentary Props
Johnny's Coupons can provide Mini Countertops, Tables, Tablecloths, Napkins, Plates, Flatware, Glasses, Fresh Flowers, and a Variety of other Scene Props.
- Utilizing a "Stand-In" Product
In the same way as actors and actresses have dress rehearsals, Johnny's Coupons will create the scene, arrange the food, set the lighting, and frame the shot for the camera using a secondary version of the food.
This will allow your feature food to remain as fresh as possible prior to being photographed or filmed.
- Inhibiting Shriveling and Shrinking
When food is removed from its heat source, it continues cooking. While the feature food is waiting to be photographed or filmed it can wilt and dry out, negatively affecting its appearance.
Johnny's Coupons uses techniques to prolong its original shape, freshly cooked look, and desired texture.
Johnny's Coupons uses different techniques to preserve the proper shade of fruits and vegetables to maintain a fresh, crisp look. When required, colours can be enhanced.
Johnny's Coupons can apply antioxidants to keep leafy greens and cut fruit looking fresh and crisp.
Antioxidants can also be used to prevent sliced meat from losing its colour and turning grey.
Johnny's Coupons uses different techniques to retain or replenish moisture in the feature dishes.
This will enhance the food's appearance and make it look tender, juicy, and hot.
- Maintaining the Perfect Golden-Brown Appearance
Johnny's Coupons uses tools and techniques to prolong and emphasize the freshly roasted look of meat.
Johnny's Coupons can enhance grill marks on the surface of meat for the perfect barbecued appearance.
- Creating the Perfect Cheese Pull
Johnny's Coupons uses tools and techniques to increase the stretchiness of cheese, so it pulls out in long, gooey strands.
Johnny's Coupons can incorporate special effects to give the appearance of steam coming from your dishes or hot beverages.
- Stabilizing Delicate Foods
Johnny's Coupons uses a variety of methods to keep food propped up in its desired position, and to prevent stacked food from leaning or collapsing.
- Prohibiting Ingredients from Sinking
When preparing soups, stews, cereal and other liquid-based dishes, ingredients naturally drop to the bottom.
Johnny's Coupons uses different techniques to raise those items, so they are visible when being photographed or filmed.
When buns are delivered from the bakery, they are often not symmetrical, contain slight imperfections, and may be missing seeds or not have a uniform placement of seeds.
Johnny's Coupons can search through the selection available to find the best shape and least flawed.
When crusts come out of the oven, their tone is rarely consistent throughout the dish.
Johnny's Coupons uses tools and techniques to equalize the crust tone to be an even golden brown.
- Impeding the Dripping of Sauces or Ice Cream
Johnny's Coupons uses different techniques to control the unwanted flow of liquids and the premature melting of frozen dishes.
- Adding Condensation to Cold Drinks
Johnny's Coupons can incorporate special effects to add or create condensation to glasses and bottles.
- Preventing Ice from Melting
Johnny's Coupons can supply artificial ice to prevent the watering down and discoloration of beverages.
- Using Substitutes for the Actual Food
Occasionally, it can be difficult or virtually impossible to capture a tantalizing image of certain foods using the real thing.
Johnny's Coupons will make every attempt to do so, however, photographing or filming restrictions may render this not practical.
If this is the case, model substitutions may be used with your prior consent.